Sitewide uplift calculator
A tool created to help you measure and predict the impact of your online initiatives. Very often we tend to optimise particular areas of a website, and understanding how that impacts your bottom line is key. Using this tool to predict uplift and understand impact can help you decide if the cost and effort is worth the return.
The calculator is based on conversion influence. Conversion influence shows you how much an area of a website can be attributed to your overall success e.g. increasing homepage to sale conversion by 10% has a 2% impact on your bottom line. That is because now all your sales are attributed to the homepage.
Most of the data here is static - visits, conversion, conversion rate and conversion influence. This should be updated every 3 months to keep accuracy and data should be based on a 12 months average to take into account seasonality.
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