Hi, I'm Cristina 👋
I have 10+ years experience in digital and web. Over the last few years I have worked with and managed cross-functional teams with the aim of improving web experiences for large organisations across the UK and Europe. I'm truly passionate about shipping features that are valuable to both customers and businesses.
My Experience
Background & Expertise
July 2022Â - Present
Design Program Manager, Expedia
Working in the experience team and partnering with product and engineering to deliver great user experiences for all travellers, across the entire Expedia group.
Jan 2019Â - June 2022
Program Manager, Canonical
Responsible for the delivery of the product roadmap and sprints, working with tech engineers, frontend developers and designers to shape Canonical's product experience.
Mar 2016 - Jan 2019
Head of Optimisation and Strategy, REO Digital
Managing a team of UI designers, strategists and optimisation managers and working alongside front-end developers and UX researchers to create great customer experiences
Apr 2014 - Feb 2016
UX/Optimisation Director, REO Digital
Managed key client relationships to gather KPIs and set strategic goals. Worked together with the UX and Design to identify ways to improve the product offering and outputs as well as improving internal processes to drive more efficiency and quality.
Aug 2011 - Apr 2014
UX/Optimisation Manager, REO Digital
Liaised with the client and our internal team of UX designers and UX consultants to build optimisation roadmaps based on insights from analytics, research and industry best practices.
Apr - Aug 2010
US Content Operations Team Leader, Dell Inc
Led a team of 10+ developers in India and Brazil who worked on Dell.com for the US/Consumer region and segment. Improved communication and work distribution by making sure there was good communication amongst the team.
May 2008 - Apr 2010
US Content Operations Developer, Dell Inc
Worked with stakeholders to plan and build new online campaigns while pointing out the limitations in the code and suggesting UX improvements.
Education
MA Digital Marketing, Hult International Business School
Courses include: Customer service and retention, project management, customer conversion online, digitising business models, attracting profile customers, global strategy, digital marketing optimisation, international marketing, ecommerce essentials, advanced social media, user experience, eCRM
2010 - 2011
MA Digital Communication, Unisinos
2007 - 2009
Courses include: Design introduction, visual elements, information architecture, visual identity, market research, communications theory, customer behaviour, entrepreneurship seminars, visual language, hypertext, semiotics, language of sound, hypermedia entertainment, verbal identity